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John returned to Philadelphia in 1985, founded Maximal Art, and was wildly
successful—at first. “Then fashion took a turn toward the minimal. Our
extravagant, vintage-inspired jewelry suddenly became not so ‘in.’”
With
guidance from company president Robbin Cook, Maximal Art prevailed, finding its
niche in seasonal jewelry with a two-dimensional look. “We redefined our product
and found a customer base that wanted us, because the Prada-loving, high-fashion
customer just didn’t,” John says. “We ended up a stronger company, because we
weren’t based on the whims of fashion.”
Creative energy and the ability to
stay ahead of an ever-changing market continue to drive Maximal Art. With
Robbin’s encouragement, John launched the John Wind Signature Collection in
2004, an innovative mix of old and new with crystals, beads, and quirky charms
reminiscent of his early designing days. “Every day is a new chance to be
creative,” John says. “It’s so much fun!”
(g) John reviews jewelry with president Robbin Cook. A romantic,
three-dimensional piece, (h) sparkles with vintage verve.
(i) A scary and sophisticated black cat necklace. (j) Robbin and Holly
Harding, sales, peruse a catalog, while vice president of operations Alicia
Nazario (standing) confers with Colleen Kontros, customer service. (k)
Maximal Art’s Love Letter pin adds a touch of elegance.
Want to turn your art into a business? Follow this advice from John:
Design things daily to find your true creative niche.
Don’t second-guess
your instincts.
Push creativity to the limit. The market-place is full of
interesting products. Make yours stand out.
Reveal your personality through
your product.
Participate in shows, wholesale or retail. They’re the most
efficient way to sell.
Rely on teamwork so you can focus on what you do
best.
Originally published in the October/November 2007 issue
A Man for All Seasons page
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