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“At Paper Source, we emphasize great color and large scale,” says
Susan, who was influenced by artist parents and her own extensive travels. She
introduces three or four new colors annually, and each millrun uses 20,000
pounds of custom paper to make envelopes, folded cards, stickers, and more.
Choosing color is an intuitive process: she surrounds herself with literally
thousands of paint swatches, then carries a select few around in her pocket to
get a feel for them. “One of our newest colors is Curry, a complex yellow with a
hint of orange and green.”
Based in a Chicago warehouse, the 100-staff
corporate operation includes an in-house bindery headed by Linda Barrett that
assembles paper journals, date books, photo albums, and other products (marketed
wholesale under Waste Not Paper Company). Always in pursuit of something new and
better, Susan’s latest brainstorm is ribbon that coordinates with Paper Source
colors. She also gives back to the community through Make-A-Wish® Foundation and
the Love & Forgiveness Campaign, which encourages letter writing for a
peaceful world.
What next? “More of the wonderful, creative same,” she assures
us with a grin.
(e) Whether you’re in the mood for journaling or crafts, Susan’s got just
the sheet for you. (f) Strong graphics reflect Susan’s Scandinavian heritage.
(g) Besides its own line, Paper Source carries products designed by
other artists who have a flair for fun and style. (h) “We’re open to anything
if it’s well designed,” Susan says. These 1920s suitcase replicas are typical
Paper Source finds.
Susan’s Sensibility
Want to turn your art into a business? Susan suggests:
 Don’t quit your day
job. Start small and be willing to do anything.
Let ideas percolate. Use
ordinary things in unexpected ways.
Establish creative parameters. Don’t
try to do everything at once, or be all things to all people. There’s an
advantage in being constrained. Start with three colors and limit your subject
matter.
Be passionate. Be proud. We all need to be creative. Find something
you love to do, and success will follow.
A Passion for Paper page
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