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Text by Judith Stern Friedman •
Photography © Angela Adams Designs, llc
Inhale deeply. Exhale calmly. No, it’s not yoga. It’s the feeling Angela
Adams hopes to elicit with every new pattern she creates. Awash in swishes and
swirls, moss greens and sandy tans, her look is organic, simple, and natural.
It’s inspired by the colors and textures of coastal Maine, then translated into
every imaginable form, including rugs, fabric, furniture, tiles, handbags,
housewares, and stationery.
Even the lower-case letters in the name of her
company, angela adams designs, reflect her steady focus on beauty and form. “I
like the softer shape of the lower-case ‘a,’ rather than the triangular shape of
the capital ‘A,’” she says from her studio in downtown Portland, just blocks
from the beach. She and her husband, furniture designer Sherwood Hamill, love
their work: “You do a better job when you’re totally passionate about
it.”
Her style translates to many different markets, and her products sell in
more than 500 retail stores in North America. Yet she sees her current success
as only a beginning. “We’re still expanding categories and distribution.”
(a) Angela constantly seeks new creative horizons. (b) The company’s business card
expresses her love of clean, geometric lines. (c) Her designs come to life in many
different forms, including this tangerine Hannah purse and rainbow Pooky rug. “I
name my products after my favorite people, pets, and places.”
(d) Angela and associate creative director Karen Gelardi coordinate fabrics and
colors. (e) The Lulu rug is available in an array of stock sizes. (f) Angela’s patterns
translate well to a wide variety of fabrics and textures.
Peace, Passion, & Possibilities page
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