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(q) Two of John’s seasonal designs from past editions. (r)
Primm’s page from December ’06. “Some people have been ordering our calendar for
years,” she says. “They write us notes, show up at the studio—we feel like we
know each other!” (s) The 2006 Dolphin Studio calendar is the 35th in a series
designed and silk-screened by the ffrenches. For information on how you can
order one, see Getting the Goods.

the art of business
“Artwork is personal and hands-on, and so is the way we
deal with our customers,” Primm says. “All of our correspondence is
handwritten—nothing is typed or photocopied.” John adds, “We’ve found that our
customers like this very much.”
“If you’re a mom-and-pop business like us,
keep things as human as possible,” both Primm and John advise. “In this age of
technology, customers appreciate talking to a human voice, not a machine.”
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