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 (g) (clockwise from
top left): Ben, Primm, John,
Crispina, Lily, Felicitas, and
Sofia.
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More than 30 years ago, John and Primm ffrench (two lowercase F’s equaled one
uppercase letter among the Normans who came to Ireland in the 15th century) were
wondering what to give their friends for Christmas. “We’re artists, so we
wanted to make something together,” recalls John in his musical Irish brogue.
They decided on handmade calendars, and their first effort combined watercolors,
silk-screening, and other media. “It was so much work that we could only make
12,” says Primm, who met John when both were studying in Italy during the 1950s.
“By the time we were through, we were hardly speaking to each other!” The
calendars were such a hit that the ffrenches have been making them ever since,
settling on silk-screening as the most efficient method. As the years went by,
their three daughters began pitching in. “They were always drawing, anyway,”
John says.Today, they produce about 900 calendars a year at the Dolphin
Studio in Stockbridge, Massachusetts. Every detail is still attended to by hand.
But now three generations participate, including grandchildren Ben Paley and
Lily Rose Hughes.
(a) Primm’s contribution to a past calendar captures the
frosty
exuberance of winter. (b) Bold graphics by John (inspired by an ad he saw
from a bus window in
Havana) and Primm from the ’06 calendar (c). John’s April ’01
page (d) shows
his affinity for nature. “I love to garden.”(e) Wielding an X-acto® knife, Primm
meticulously hand-cuts stencils, a
time-consuming labor of love. “Each stencil
can take two or
three days,
depending upon how detailed the design is,” she
says. (f) The ffrenches’ workshop is upstairs in their
Stockbridge,
Massachusetts, home. Here, John places a print on the
drying rack.
“I do 300 prints in each batch.”
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 (m) John pours paint over a screen. (n) Ben
Paley, Crispina’s son, age 13. (o) Sofia’s daughter
Lily Rose Hughes, age 6. The kids started out by doing the designs for
their birthday months, but took on more duties as they got older.
“Sometimes we
advise the grandchildren on technical matters, but
they’re always free to do
what they please artistically,” John says.
(p) Primm at work.
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The Dolphin Studio calendar, like many family projects, begins with a talk. “We
decide who wants to design which months, then everyone does what he or she
wants,” John says. Primm cuts all of the stencil films, one set for each color,
and John, also known for his ceramics, prints the pages, one printing for each
color. Every design is an original print, suitable for framing. The
ffrenches’ custom of highlighting family birthdays and anniversaries on the
calendar pages sometimes causes confusion. “Once I marked Ben’s birthday,
November 23rd, with particularly elaborate numerals,” Primm recalls. “A customer
assumed the 23rd was Thanksgiving, and she invited her family and friends for
dinner on the wrong day.” “Making the calendars is a wonderful way of
keeping the family together,” John says. “We’re lucky everyone lives nearby.”
Felicitas, who has a law degree from Stanford, and Sofia, a teacher, live in
Stockbridge; Crispina has her own studio, Fuchsia, in an old mill in Great
Barrington. Although each calendar requires months of painstaking labor, the
ffrenches seldom fight, even when faced with daunting deadlines. “We don’t
disagree about artistic matters—just about everything else!” Primm says with a
hearty laugh.
The Dolphin Studio produces ceramics, jewelry, and other one-of-a-kind items,
but is most known for its annual calendar. (h) Primm’s one-color
portrait of Lily and Ben from ’06 was “easy to print, but hard to cut.” (i) Ben drew
this family portrait when he was about 8. (j) Crispina’s idea of summer fun, from
July ’06. (k) A pair of late-summer owls from the current calendar, drawn by
Lily. (l) Another nature-loving design from John, also from the
’06 edition.
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(q) Two of John’s seasonal designs from past editions. (r)
Primm’s page from December ’06. “Some people have been ordering our calendar for
years,” she says. “They write us notes, show up at the studio—we feel like we
know each other!” (s) The 2006 Dolphin Studio calendar is the 35th in a series
designed and silk-screened by the ffrenches. For information on how you can
order one, see Getting the Goods.

the art of business
“Artwork is personal and hands-on, and so is the way we
deal with our customers,” Primm says. “All of our correspondence is
handwritten—nothing is typed or photocopied.” John adds, “We’ve found that our
customers like this very much.”
“If you’re a mom-and-pop business like us,
keep things as human as possible,” both Primm and John advise. “In this age of
technology, customers appreciate talking to a human voice, not a machine.”
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