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Produced By Jennifer Cushman •
Photography by Borella & Company
 ARTIST’S PROFILE
Pamela Frye Hauer is known in the crafts industry for her
fun and funky retro style. A freelance craft designer and author, she
passionately collects 1950s ephemera and memorabilia. She gets energized when
dreaming up new ways to incorporate vintage graphics into contemporary work. For
this project, she created a memory book about her toddler, Milo, and how she
savored fleeting summer moments alone with him before her second child was
born.
Trash to Treasure
(a) “ I bought a box of records at a yard sale,” Pam
says. “They’ve been sitting in my studio waiting for me to turn them into art.”
Inspired by Jackson Pollock, she drizzled white paint onto the vinyl. source
Country Fair Picnic font set, fontdiner.com.
Free-form Fun
(b) Rather than creating an ordinary rectangular memory book,
Pam was taken with the idea of going circular. “I wanted to play off the iconic
free-form shapes of the 1950s,” she explains. The altered album celebrates the
free-spirited pink-and-aqua colors and youthful imagery of the era. source Fruit
buttons, JHB International, buttons.com.
Circle of Love
(c) To make contemporary photos work with a retro project, Pam
used the film grain feature of Adobe Photoshop on digital photos to tone down
the images. After printing pictures on her ink-jet printer, she hand colored
them with pencils and chalks for a pop art feel, then used retro-inspired stamps
for whimsy. source Adobe Photoshop, adobe.com.
Retro Recycled page
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