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Produced By Jennifer Cushman • Photography by Borella & Company  ARTIST’S PROFILEPamela Frye Hauer is known in the crafts industry for her fun and funky retro style. A freelance craft designer and author, she passionately collects 1950s ephemera and memorabilia. She gets energized when dreaming up new ways to incorporate vintage graphics into contemporary work. For this project, she created a memory book about her toddler, Milo, and how she savored fleeting summer moments alone with him before her second child was born. Trash to Treasure (a) “ I bought a box of records at a yard sale,” Pam says. “They’ve been sitting in my studio waiting for me to turn them into art.” Inspired by Jackson Pollock, she drizzled white paint onto the vinyl. source Country Fair Picnic font set, fontdiner.com. Free-form Fun (b) Rather than creating an ordinary rectangular memory book, Pam was taken with the idea of going circular. “I wanted to play off the iconic free-form shapes of the 1950s,” she explains. The altered album celebrates the free-spirited pink-and-aqua colors and youthful imagery of the era. source Fruit buttons, JHB International, buttons.com. Circle of Love (c) To make contemporary photos work with a retro project, Pam used the film grain feature of Adobe Photoshop on digital photos to tone down the images. After printing pictures on her ink-jet printer, she hand colored them with pencils and chalks for a pop art feel, then used retro-inspired stamps for whimsy. source Adobe Photoshop, adobe.com. Splish-splash (d) Pam enjoys creating embellishments for her memory projects. She made her title by typing “splash” in a Word document and covering the letters with clear acrylic squares. She also crafted happy fish from retro clip art printed onto white shrink plastic. sources Acrylic squares, Creative Imaginations, creativeimaginations.us. PAMELA's TOP TIPS Follow your heart when scrapbooking. You know what colors and designs excite you. Your art is all about you, not what looks good in the industry magazines. Create unique elements by scanning or photographing things you own and love. Alter them by coloring the images with pencils or chalks. Junk jewelry can be bought at yard sales for next to nothing. Recycle into wonderful embellishments.
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